B2B advertising campaigns
In most b2b advertising campaigns, the goal and consequently the ad design philosophy usually needs to reflect stability, organizational strength, and ultimately the viability of the client as a future supply chain partner. Depending on brand recognition, b2b advertising campaigns have a unique burden in terms of critical information and brand image factors. On this page you’ll see different b2b advertising and b2b advertising campaigns in different recognition phases and with different missions. King Group has produced and placed highly effective print and digital b2b advertising for a host of major b2b companies and our b2b advertising has been seen in hundreds of electronic and print media around the world — winning numerous creative awards. Currently, digital advertising typically represents 60-80% of the media budget, so all print and digital ads are created to adapt effectively to all utilized avenues of communication.